Vegit is a nationally leading brand in the ready to cook market in India today, known for their Potato flakes & Instant Snack Mixes. Their products deliver the best in taste, while providing ease of preparation. Vegit products include 100% classic Indian snacks needing only a tenth of the cooking time and effort, yet retain authenticity of traditional cooking. The USP of Vegit products is that they can be customized and used to prepare dishes according to one’s personal pastes.
The Merino Group commenced this line of business in 1968, and then diversified its scope of activities from cold storage to farming, bio-technology and food processing. Tissue culture labs and Green houses have been put up at Bhimtal (Uttaranchal) and Hapur (UP). This has shaped Vegit’s brand initiative in the FMCG market where it launched potato flakes and ready to cook snack mixes.
Vegit’s Snack Mixes, Aloo Tikki and Veg Cutlet were launched in 2006, other snack-mixes including Cheese Balls, Harabhara Kebab and Aloo Bonda in 2009, followed by Burger Patty, Nutri Soya Roll and Shammi Kebab in 2012. Presently, Vegit offers a range of nine mouth-watering instant Indian snacks, which can create unforgettable snack-time moments for you, your friends and your family!